How to Grow Your Business with the Profitable Clients You Want
This one-day workshop has been custom-tailored for business owners, partners and MDs who desire the freedom that comes with having the money they want and the time they need to enjoy it. If you want to say “yes” to more of the luxury items and experiences you desire and have more leisure time then this workshop is for you.
This one-day workshop has been tailored for:
- Business Owners
- Fee Earners and
- Marketing and Business Development Managers and Directors
in the professional services sector.
The purpose of this workshop is to develop a one-page high-performance marketing strategy and plan which will attract more of the profitable clients that you want. This means more profit for you and less time wasted in chasing low-value clients.
There are only 6 spaces per workshop to ensure that you get the attention you need to FULLY achieve this purpose.
Delegates will leave this invaluable workshop knowing how to supercharge your marketing and drive your ideal clients into your business in droves.
Book Your Place
This workshop shows you:
- The EXACT and PRECISE reason that your marketing is LESS effective than it should be and how to fix it
- The 5 BIG REASONS your prospects resist and how to overcome them
- How to do an in-depth profile of your target market- this X-ray of your ideal clients shows you exactly how to engage with and influence them. This includes attracting the businesses you want and repelling the ones you don’t.
- An understanding of your target market’s needs, wants and values- Discover the values and key emotional wants of business owners, CEOs and entrepreneurs and turn your business into a super-magnet
- The 5 THINGS that MDs, business owners and entrepreneurs want to know that you will protect them from before they will sign on the dotted line
- The 6 Ways to BEAT your competition with a massive stick and dominate your target market
- The importance of pricing and how you can EASILY raise your prices WITHOUT losing good clients and ATTRACTING better ones
- The marketing messages that will be music to your target market’s ears
- Why TRUST is VITAL and how you can rapidly build it with your prospects- these proven strategies accelerate the trust building process like a Porsche 918 Spyder
- The fail-safe 5 step process to producing winning content
- The powerful strategy that forces your prospects to engage you rather than a competitor
- The 10 Commandments of Marketing Channels- if you don’t know and follow these, then you are pouring your marketing budget down the drain
- The one STRATEGY that could make your lead generation projects irrelevant. Some businesses think they are doing this but they are doing it REALLY BADLY.
- A set of clear measures– so you can test, track and tweak your marketing
- A campaign calendar- this shows you exactly what your company should be doing marketing-wise and when
Book Your Place
The one-day workshop includes:
- Training materials
- Copywriting and Content Guide
- One-hour, one-to-one implementation follow up
You also get our cast-iron guarantee:
If you don’t add the value of your investment (the cost of the workshop plus your day rate) to your bottom line within 6 months of completing it, then we will fully refund your money and give the same amount to your favourite charity.
Book Your Place
Includes all the benefits and our cast-iron money back guarantee.
Price £300 per person
What Our Clients Say
Richard is our first point for all our new content requirements. Richard writes compelling content that people actually want to read which has helped us generate more traffic through our blog posts, case studies and digital brochures. He has a unique writing style that encourages people to read on, increasing dwell time which results in more prospects getting in touch with the firm and ultimately increased our client conversion rate.
Richard has worked with Nelsons’ Fusion Legal network for the last 2 years providing business development training and strategic consultancy for our member law firms.
Richard is like a breath of fresh air! Not only is he an engaging and entertaining speaker,he also understands the challenges which our member firms face in an increasingly competitive market.
Richard has worked with the Hub.Legal network for a couple of years, providing training on Business Development strategy, directly to member firms and presenting at our annual Practice Management Days. Richard conveys, in an engaging way, essential information on Business Development that lawyers need to grasp, now, as part of their own commercial strategy.
Richard presented ay the Annual CIMA Members In Practice Conference at Heythrop Park, Oxfordshire this weekend. As a speaker on the main stage not only was he engaging and interesting but his content was very relevant for the audience who are mainly sole practitioners.
These professionals have left the world of employment and are wanting to understand how best to market themselves and make themselves different to their competitors. This he explained begins with understanding the SMART marketing process of understand what and when you want to achieve it. Thanks again Richard you were a great hit with the crowd.
I have known Richard for some years and from my first meeting with him I realised that he had a great deal more to offer than just the run of the mill marketing experts.
His strategic and intelligent approach to marketing has been a guide that I have kept in view whilst growing my business. He really gets to the heart of the business and specifically the legal sector with gusto and enthusiasm. Don’t be taken off guard with his hearty laugh he is a consummate professional and an asset to your business irrespective of size or sector.