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By Richard Fallon Marketing Strategy

01 Feb: Marketing- Getting a Reaction or Making a Connection

This article came about from a Twitter conversation I had which went like this: @RichardFallonUK: Marketing, ultimately, is about making…

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Marketing Content
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By Richard Fallon Content

26 Jan: The Power of Giving Free Information

Free information (or content) can be a very powerful way to set you and your business apart from your competitors…

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Core Values
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By Richard Fallon Marketing Strategy

15 Jan: One of My Core Values

Today, I wanted to share with you one of my core values.  It is simply this: I will not take…

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Marketing Channels
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By Richard Fallon Marketing Tactics

04 Jan: The Marketing Channels for Your Business

I am always surprised by how business owners and companies select their marketing channels.  They almost invariably select the same…

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Attitude in Marketing
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By Richard Fallon Marketing Strategy

14 Dec: The Three Factors You Need for Success in Marketing (and in life)

If we take a simple look at anything, marketing included, for you to succeed then you need the below 3…

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Timing in Marketing
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By Richard Fallon Copy Writing

17 Nov: The Importance of Timing in Your Marketing

One of the major marketing sins is asking for the sale too early. A premature ask kills the sale and…

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Marketing Solution
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By Richard Fallon Marketing Strategy

08 Nov: Why There is No Such Thing As An Instant Marketing Fix

When I first meet new prospects and clients, one thing I always mention is the speed of results they can…

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Educate Prospects
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By Richard Fallon Content

30 Oct: Why You Need to Educate Your Prospects Before Pitching

In the vast majority of situations, prospective buyers need some education before they decide to buy from you. In certain…

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Problem
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By Richard Fallon Marketing Tactics

07 Oct: Learning from Other People’s Mistakes

A powerful lesson I learned a few years ago was to learn from other people’s mistakes as well as my…

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Marketing Money
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By Richard Fallon Marketing Tactics

30 Sep: Do Your Prospects Expect a Lot for Nothing?

I was talking to an audience of BSEEN students last Thursday about networking.  After the workshop, a number of them…

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