I am always surprised by how business owners and companies select their marketing channels. They almost invariably select the same…
Marketing Tactics
A powerful lesson I learned a few years ago was to learn from other people’s mistakes as well as my…
I was talking to an audience of BSEEN students last Thursday about networking. After the workshop, a number of them…
Marketing isn’t an exact science. In a scientific experiment you can repeat it again and again and consistently get the…
Earlier this week, I wrote about my experience with T M Lewin’s VIP event and I made some observations on…
Today’s post is based on what happened to me the other week at T M Lewin’s (expert shirtmakers since 1898)….
The problem professional advisers and consultants are confronted with in marketing is that they are not really selling their expertise…
But what is “One Size Fits All Marketing”? It is simply generic information on how to do marketing and, in…
A marketing campaign consists of many different factors but it should only have one thing at its centre- your target…
Last year, I had a new client on one of my marketing courses. At the end of the second session…