One of the major marketing sins is asking for the sale too early. A premature ask kills the sale and…
Copy Writing
I’ve recently received two invitations to two marketing conferences. The difference in the invites was so startling that I wanted…
There is an important rule that underlies all promotion and that is doing something is better than doing nothing unless…
The USP is one of the most misunderstood marketing concepts that I have come across. I have met numerous accountants…
Many people have heard the myth that sales letters should be no longer than a page, YouTube marketing videos no…