I started developing SMART marketing back in 2010. It came about as I found that I was becoming more and…
I’ve got to admit I was never a big fan of “The Price Is Right” back in the 80s with…
But what is “One Size Fits All Marketing”? It is simply generic information on how to do marketing and, in…
The USP is one of the most misunderstood marketing concepts that I have come across. I have met numerous accountants…
A marketing campaign consists of many different factors but it should only have one thing at its centre- your target…
Last year, I had a new client on one of my marketing courses. At the end of the second session…
I’ve worked with many different companies in a range of industries. They come to me as they’re disappointed with the…
It was a windy day in February 2004 when I left the corporate world behind to set up my own…
The Midlands is a large area, but its companies and people share similar traits which are different to the rest…
It is impossible to offer something that will appeal to everyone. There really is no such thing as a universal…