The USP is one of the most misunderstood marketing concepts that I have come across. I have met numerous accountants…
Richard Fallon
A marketing campaign consists of many different factors but it should only have one thing at its centre- your target…
Last year, I had a new client on one of my marketing courses. At the end of the second session…
I’ve worked with many different companies in a range of industries. They come to me as they’re disappointed with the…
It was a windy day in February 2004 when I left the corporate world behind to set up my own…
The Midlands is a large area, but its companies and people share similar traits which are different to the rest…
It is impossible to offer something that will appeal to everyone. There really is no such thing as a universal…
There is currently a push from some quarters to get businesses to change their marketing mix to abandon off-line media…
The five biggest marketing challenges for small and medium sized companies are: 1. Time Marketing absorbs time. Many marketing channels…
There is a secret about success that very few people are willing to share. This secret has been known about…